With a master’s degree in Advertising, She is a passionate mental health advocate as a result of life experiences of her own and of those around her. Her interest in understanding human behavior patterns led her to work in digital marketing for a while before she decided to merge the two. As a result, she is now working towards mental wellness promotion and mental illness prevention through the powerful use of digital media. She believes that holistic community based interventions are necessary for improving the population’s mental health. She loves nature, travel and enjoys writing about life experiences. She oversees Operations at Pukaar.